Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Robert Zajonc

Robert Zajonc

IN MEMORIAM

Professor Robert Zajonc (pronounced ZYE-unts) died of pancreatic cancer on December 3, 2008, at his home in Palo Alto, California. Social Psychology Network is maintaining this profile for visitors who wish to learn more about Professor Zajonc's work. For more information, please see below:

After obtaining his Ph.D. from the University of Michigan in 1955, Robert Zajonc became a professor there until 1994, having held the positions of Director of the Institute for Social Research and Director of the Research Center for Group Dynamics. He then joined the faculty at Stanford University, where he is currently Professor Emeritus of Psychology.

Throughout his long and distinguished career, Professor Zajonc has had research interests in basic processes implicated in social behavior, with a special emphasis on the interface between affect and cognition. In a series of well-known studies, he examined circumstances under which affective influences can take place in the absence of cognitive contributions.

For this ground-breaking work Professor Zajonc has received a number of honors, including Doctorates Honoris Causa from the University of Louvain, the Society for Experimental Social Psychology Distinguished Scientist Award, and the APA Distinguished Scientific Contribution Award.

Primary Interests:

  • Attitudes and Beliefs
  • Causal Attribution
  • Emotion, Mood, Affect
  • Neuroscience, Psychophysiology
  • Social Cognition

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Toasts to Bob (The Robert B. Zajonc Institute of Social Studies)

3:43

The Mere-Exposure Effect


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